The world’s cheapest in India , the birthplace of the trolley and electronic tablet cheapest in the world, launched this week the smartphone have rekindled questions about these products and the question of how they do it .
Freedom 251 smartphone of the tiny Indian company Ringing Bells with a sale price of $ 3.7 and took the witness car Tata Nano, launched in 2009 for the modest price of 100,000 rupees (about $ 1,500 at current exchange rates), or the Aakash tablet in 2011 came primarily intended for students with a subsidized price by the Indian government $ 22.
But unlike his predecessors, who were criticized from the outset the few benefits that provided the client despite the low price, the doubts towards the Freedom 251 were totally opposite.
India Cellular Association (ICA, in English) moved to the Ministry of Telecommunications of the Asian giant the i ncredulidad about how a device with the services offered by this smartphone could be sold at that price.
As explained by the deputy director of ICA, Bijesh Kumar Roul, the sale of the mobile, adding distribution, taxes and other additional costs would have a minimum price of $ 60, and even with subsidies and selling online only “ the cost could not be less than 52 or $ 55 .”
director of ICA would not speculate yet on the causes that have allowed Bells Ringing sell at such a cheap price and preferred to wait for the Indian authorities to investigate the matter.
the criticism of the car cheapest in the world, the Tata Nano, also emerged shortly after launch , after six of these small vehicles in the form of egg were burning on the road, which led many to wondering how they had . saved security
Tata Nano sales since 2010 have only to descend: from 70,431 vehicles this year, 16,903 in the last fiscal year
. in addition, as acknowledged by the president emeritus of the Tata Group, Ratan Tata, promoting it as “the world’s cheapest car” was a mistake, because of the negative connotations that entails.
a view not shared by publicist Indian Vandana Katoch, who believes that “promote yourself as the cheaper” can be positive.
“it’s good to make noise and get attention,” said Katoch, who worked with one of the most important advertising companies India, DDB, and has now been released to direct his own company, Clayground.
However, according to the publicist, “will be the cheapest is not enough” and the key to success is to respond positively to the expectations of the customer to buy a product at that price.
the father of the world’s cheapest electronic tablet, the Indo-Canadian Suneet Singh Tuli, the who criticized at first the “slowness” of your product, you do not believe it’s a problem promoting yourself as “the cheapest”.
Tuli, who chairs the British company Datawind he said after the launch of the Aakash to “break the affordability barrier” with other phones and tablets that went on sale in developing countries by focusing on “innovation to get something good enough” while cheap.
“ More important than how cheap are the products is the impact that selling smartphones 2,000 rupees ($ 30) and 3,000 rupees ($ 43) manage affordable to the population ” Tuli said.
According to the director of Datawind, when your monthly salary is 100 euros a month and spend 50 euros on food one tablet of 100 or 150 euros will not seem so cheap, but 60 euros maybe yes.
“it’s good enough for your expectations, do not expect it to be like an iPhone, and I also believe we have an obligation to their children, who deserve to have access to these technologies , education, “said Tuli.
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