23/02/2016 5:30:00 PM
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AP .- Move Over Apple and Samsung side. The next big thing in mobile multipurpose Chinese firms can come from little known as Huawei, Xiaomi, TCL and OPPO.
The domestic mobile phone manufacturers already outsold Samsung in China and now take aim at Apple. Analysts estimate that in coming years these cheap Android devices will capture many customers in Europe and even in the countries where they were born Samsung and Apple, South Korea and the United States.
Chinese phone makers made clear what their ambitions this week in the Mobile World Congress in Barcelona . TLC Huwaei and tried to overshadow Samsung and LG, which presented new expensive equipment. Xiaomi, which usually throw their phones in China, presented his new E5 in Barcelona on Wednesday.
“Sellers Chinese phones have something unique to offer: its price, ” said Shu On Kwok, editor AndroidPIT, a portal that closely follows the developments with Android devices They offer the same. hardware an LG or Samsung, but at a lower price. ”
the share of Samsung in the market dropped in 2015 and Apple predicts its revenue decline for the first time in 13 years. the two will have to prove in the future that really justify paying more for their devices.
Apple says its phones are unique because they have hardware, software, services and applications designed specifically for them … but Android devices often offer similar things.
the president of Samsung DJ Koh said Sunday that the company “has other ideas ” that go beyond the typical phone functions. He said, for example, Samsung promotes the compatibility of its Galaxy devices with a virtual reality headset company with a 360-degree camera in which they are working. But the technology of “RV ” is just in its infancy and is interested above all the gamers and technological pioneers.
Chinese companies are closing the gap with Samsung. While Samsung is still the company that manufactures phones in the world, no longer among the top five in China, according to market research firms IDC and Counterpoint Technology. proceeds from mobile devices are no longer as before. the Apple’s sales in China increased in the fourth quarter of last year, but were lower than Huawei.
Many Chinese companies sell decent phones for less than $ 200, compared with 650 that cost a iPhone or Samsung Galaxy.
Chinese manufacturers can keep prices reducing margins and using inexpensive components, one or two years . the expensive gadgets from Apple and Samsung, on the other hand, maybe better, but they are not as innovators and their innovations do not generate much interest. A photo taken with a good light Huawei looks as good as the iPhone or Samsung on a small screen phone.
Melissa Chau, senior researcher at IDC, says the Chinese are updated with the latest developments more quickly than did Samsung.
“ Samsung not innovating, but copied with great speed, ” he said.” These Chinese do it even faster. ”
Now that took hold in the Chinese market, these manufacturers are seeking new markets for expansion.
Analysts said Huawei and Xiaomi will probably take out customers Apple and Samsung in their strongholds as people decide to spend less when buying new appliances .
A lot of people are no longer interested in having the latest technology, according to Oh Yeon Bong, 38 a South Korean who is willing to wait for prices to fall or to buy cheaper products. Oh has an iPhone 6, but says it will acquire Huawei if sold in South Korea.
Raphael Rashid, a British 28 living in Seoul, says he loves the redmi Note 2 Xiaomi, a friend of his bought him in China for $ 120. Before Huawei used a $ 150.
“For $ 1,000 you can buy five new phones in two years, ” he said.” I will always have the last device ”.
Much of the growth of Chinese enterprises is that many people are buying appliances directly from the manufacturer via the internet.
Huawei is now the third largest of the world’s largest phone, with a market share of 7% last year, compared to 6% last year. The participation of Samsung (23%) and Apple (16%) is much higher, but that is a relative thing.
The president of the company ZTE Adam Zeng , for example, says that you are interested in being among the top three in certain markets, not necessarily worldwide.
Xiaomi, meanwhile, may have trouble conquering established markets, especially the United States , because it has been accused of copying devices Apple and other companies.
Chau, researcher IDC, said that Chinese firms can continue to narrow the gap in part because Samsung and Apple no longer have such a pristine image.
Apple, which remains the leading brand in China, “and takes time here and people know it well. He lost the aura that gave the fact that something new. ”
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