The most popular Web search engine, Google, is working on an initiative based on HTML code to speed up to four times the speed in which web pages are loaded on mobile devices.
In addition to speed a key factor for promoting this initiative is that an agile page is typically consume less data from a smartphone, so any user of these devices grateful.
the name of this project is AMP for short English (Accelerated MobilePages) and Mexico already working on models built on these protocols.
Several media around the world as the daily El Pais in Spain, the Guardian in England, ready also their web pages under these protocols, without US media as the New York Times, the Washington Post and the Wall Street Journal.
Google explained in a website dedicated to the project that any developer can adapt their pages AMP because the functionalities are open source and so far has few limitations, such as streaming video and Java Script functionality.
One of the reasons why the AMP pages are more agile, of according to information from Google, is that it offers a search engine cache space in the cloud for each site with this type of protocol at no cost, allowing content to offer readers faster way.
while this is an issue that could be complicated or too technical for the average web user, the aim of this initiative is not only increasing the speed at which a site is opened from the cell, but at the same time simplify navigation page.
Engineers, technicians and the general public can access the tools to make the adjustments in the ampproject.org site.
Paul Bakaus, in a video released by the same company says it is trying to achieve a perfect marriage. “if we consider that the content is king, the user experience (on the Internet) is the queen”
This expert also developer tools suggests that both readers and advertisers may benefit from simplification of the web, because although the pop up banners are not included in the structure of AMP does offer less invasive alternatives advertising.
During a talk Tuesday at the officiate of Google in Mexico, other alleged web developers and concerns about applying to their products AMP protocols needs to function raised.
the formal announcement is scheduled to take place this morning in Paris, France.
tcm
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