Thorsten Heins
, general counsel for Blackberry, welcomes Alicia Keys as artistic director in January 2013. (Gtres)
January 30, 2013 the wireless company RIM dying to acquire the name of its flagship product, Blackberry, and make a deep facelift to save your graphics sharply.
This
announced with great fanfare two new smartphones supposedly innovative and to top it, the popular singer Alicia Keys as part of your template, integrated in charge of creative director .
Twelve months later, have still not leaving the company. After posting a loss of 4,400 million euros , followed by another quarter million in 1000 Red Blackberry proceeded in November to a layoff, starting with its senior management, including his general counsel, Thorstein Heins, as its star, Alicia Keys.
singer has not been the only one to be hired to design an electronic device: Lady Gaga also was booked for Polaroid and singer of Black Eyed Peas, Will.i.am, in the multinational Intel.
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