The future is the 'internet of things' - Five Days

acquisition Nest Labs, one of the most outstanding in home automation companies Google take hard positions in the so called internet of things. A new and growing market that revolves around a growing supply of objects connected to the network and able to receive, process and communicate data between them. The loan, a figure close to 2,300 million euros, not only represents another step in Google’s bid to diversify its business by dint of purchase, but also a true strategic commitment to a market whose potential can be huge. For example, Nest makes products like connected smoke detector and a smart thermostat to control the temperature of the home, able to record user habits and know, therefore, whether the home is occupied or not.

acquisition of home automation company, which will retain its brand and the imprint of having been founded by two exejecutivos Apple, is a further proof that the Internet giant is now much more than a search engine and an example capacity for innovation and development that characterizes it. But it also poses a serious wake-up call, which should not be underestimated, what could be the next big revolution in the world of new technologies. Analysts and industry experts predict that the Internet of things is called to star in the next wave of business after the development of smartphones. That end is confirmed, this would be a huge and innovative framework for potential business opportunities we sell billions of objects capable of perceiving and processing data and transmitting it between them. This new segment will undoubtedly benefit the companies that produce these physical objects, but also and especially to all those companies that manufacture applications designed to meet such diverse sectors as industrial, education, health and lifestyle, among many others .

economic benefits that can bring all this is still difficult to quantify, but it is not so much predict the high price they will pay those technology companies that leave out a market with these characteristics or arriving late for him. In that sense, Google’s move should be seen as more than a business transaction. It is the vanguard of a new market-in which are also positioning companies like Samsung and LG, whose development must be analyzed with strategic vision. The challenge is to not lose ground in a market where change and innovation are constant.