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on Saturday, January 18, 2014News
paid with tweets
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Diario Libre / WASHINGTON -. The social network Twitter had been used until now to inform and be informed, upload pictures and videos, communicate or meet people, but for what still there was no employee is to pay, which now aims to make the Chicago Sun Times. This American newspaper, the ninth in circulation in the country, announced this week that will test a new paywall digital version in which it charged its contents with innovative methods of payment: virtual currency “bitcoin” and tweets. This model, which already have dared small Digital Media, has been dubbed “social pay wall.”
In collaboration with the Taproot Foundation, a non-profit organization brings together professionals who work unpaid with groups that do not receive remuneration, the Sun Times will launch its experimental wall payment on 1 February and the test will last 24 hours. Thus, throughout the day, readers who access the web page of the newspaper will find a notice that asked them to make a donation (with “bitcoins”) to the Taproot Foundation or tweet about the activities of this organization. “At the moment, this is just an experiment to see what the result is true Sun Times this new and innovative content monetization strategy,” he told Efe director of Collaborative Strategies Taproot Foundation, Emmet Mehan.
“We want to test new technologies that we believe will engage our readers,” said the editor of the Sun Times, Jim Kirk, who staked his is the first major U.S. newspaper dared to test this model. Traditional media companies are engaged in the search for a business model that allows them to publish their ontent online and make money with them, but for now these fruitless inquiries crave. “The transition from a physical delivery system for one online is difficult because just competing with yourself,” he told Efe digital media researcher at the School of Journalism at the University of California at Berkeley jeremy Rue. The model that seems to prevail among large newspapers is the “wall semipago” where surfers can see for free the main entrance, as well as sections and a number of articles each month and, if they wish to access Mistresses, must pay a subscription. Despite already using this model, neither the Chicago Sun Times, header logo conglomerate Sun Times Media, which comprises arias publications and around Chicago, has escaped financial lasdificultades hitting the sector. In fact, in May last year, fired all their staff photographers, such as savings and videos to enhance your digital edition, and went on to use the images captured by editors and reviewers porsus “freelance”. Now he has opted for trying to charge for access to their news through “bitcoins” and disseminating messages on Twitter, although the Sun Times has not yet revealed what quantities are necessary to view its contents. In experiment 1 February the profits will go to the Taproot Foundation and, depending on the results, the newspaper decide whether this system implanted. “I suspect that the version of Twitter will probably be more popular than ‘Bitcoin’. ‘Bitcoin’ still has many hurdles to overcome before being seen as reliable to be used by people on foot Currency” predicted researcher the University of California. The value of this virtual currency has soared since its birth in 2008, and, according to Rue, if gains in popularity, such a test may be more successful in the future. “It would be a surprise if it becomes a financial success, even though these things are always difficult to predict,” predicted Rue. A failure of the “wall of social payment” would mean finding a business model is still active, but a win would open a new opportunity for media companies to monetize their news, even with tweets.
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