Facebook will invade the office facing down LinkedIn, Google and … – elEconomista.es

Jose L. de Haro (New York)

11/17/2014 – 20:11

Note to users: 5 0 ( 2 votes)

With over 1,300 million active users and 3,200 million in revenue during the third quarter, Facebook is preparing to make the jump to the office.

At a time when the social network Mark Zuckerberg has been demonized in the workplace, either by inappropriate content in their profiles, or by producing distraction among employees, the company is willing to become a reference in productivity and business contacts.

That is why, according to forward the Financial Times , Zuckerberg prepares to launch Facebook at Work, a service that tries to corner others already in place as Google Drive, LinkedIn or Slack offering not only professional profiles but other possibilities such as document sharing or collaboration group. Thus, the social network, which desligaría its traditional product, try to get a piece of juicy market of professional services to companies that already dominate companies like Microsoft.

“The Silicon Valley company is developing a new product designed to chat with colleagues, connect with other professionals and work together on documents,” a source told the British newspaper. In fact, this service will be developing for the Facebook offices in London and would be released during the next year.

According to the last detail, the new site would be similar to the current Facebook, with a source of news and groups that allow users acutales social network to keep completely separate your current personal profile professional. If these professional profiles are indexed by Google in its searches, the new service from Mark Zuckerberg could be a real problem for LinkedIn.

At the same time, the use of chat, remember that Facebook acquired WhatsApp for about 19,000 million dollars, will compete directly with Chatter, owned by Salesforce.com, Yammer and Microsoft Slack. The advance also extends directly against Google, Box and Dropbox to allow storage and alteration of documents between users group.

That said, the arrival of Facebook in the workplace will not be easy. Not only will you face to face with the litany of competitors already established in the offices of half the world but also have to face the questions about how the social network handles, stores and who share their data.

At a time now, competition in Silicon Valley has become a hostile environment where different companies already established in their own businesses trying to open new revenue simulating other successful companies. Remember when Facebook thrashed the business of social networking, Google entered the market with Google +.

Meanwhile, the company flirted with Zuckerberg seekers to inaugurate its Graph Search. We have also seen both Amazon and Google struggle to become owners of the cloud, at a time when companies like Dropbox have proven minnows able to snatch a lucrative market the titans of Silicon Valley.

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