Netflix warms your screen to the next landing in Spain / Cinco Dias / last Netflix landing in Spain. It is a matter of time. The company still will be required when its official launch in Spain, but insists it will be very soon. The company, which announced it would launch its services in October, comes at a time of great turmoil in the segment of pay-TV, where Telefónica, Vodafone and Orange have shot competition with new sports and entertainment content .
In this context of renewed competitive pressure, Netflix wants to assert the strength of their original content and its wide range of movies, series and documentaries to attract users. In this regard, the company claims to have content to target all audiences. “We have a great range of content,” says John Mayne, director of Content Acquisition for Netflix.
To attract audiences, the company will draw on its strategy to provide access to all content at any time and from any device. Thus, the user can access all the seasons of a particular series to see the beginning, end or chapter you want, explains Neil Hunt, chief executive of US-based product, which insists that this is one of of reasons why the people are so fond of the Netflix model.
The intention of Netflix also involves the introduction into its own content offering of Spanish production. Mayne notes that the company plans to produce content in Spain in the same way it does in countries like France or Mexico, where he launched the series Ravens Club. “Local content is an important part, and we are investing in series and other programs outside the US,” said the manager, who said that these contents are available globally later.
In this case, Netflix It is already in talks with various Spanish producers for broadcasting content. Mayne indicates that Spanish series of other groups like Velvet or Grand Hotel are succeeding in other countries.
In addition, the company will insist on the ease of access to its offer, which does not require the user to hire As with other service operators. Netflix says the customer with an e-mail address and a credit card can access the service. There is no contract and the customer can cancel the service access anytime, without having to pay anything or be subject to any permanence. “We simplify access to series and movies,” says Hunt.
Similarly, Netflix will offer Spanish users the ability to access its contents for a month at no cost to try out if you like service, as done in other countries.
In addition, the company has implemented a technology platform that allows the user to access all content from multiple devices, smart TV, PC, tablet or smartphone. “We offer a wide range of products with the best user experience, which also can switch easily from one device to another,” says Hunt.
The group defends both the quality of its content offering as user interface that allows customers to access quickly and easily to the different productions. In this sense, Netflix said that has thousands of people working on the development and improvement of the technology platform.
In its advance, Netflix signed an agreement with Vodafone to promote the dissemination of its contents in Spain . The company, however, indicates that it is not exclusive and does not rule out similar agreements.
Information Cinco Dias
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