It is believed widely that Google has some of the most advanced technologies of artificial intelligence. And with the Android digital platform and browser Chrome is the way to reach billions of people.
But can find the right formula to turn those advantages in the following products most successful technology?
that was the question that Wednesday was in the air north of California, after he started Google I / O, the annual developer conference where the company’s Internet world’s largest presents the progress of . its most important new products
Sundar Pichai, executive director, left no doubt about where thought to change the basis of competition in the world of consumer technology: to machine learning and other
artificial intelligence technologies that they put a brain to a new generation of services and devices.
in the inaugural presentation of the event, which first takes place on a stage to air free next to the headquarters of Google, the company presented a good summary of the “building blocks” that will define the next wave of technology smart consumer, according to Julie Ask, an analyst at Forrester Research.
the main one is Google assistant, a new virtual assistant designed to run in the background of a number of different products, which answers questions and performs tasks for users.
Google has some natural advantages in creating a complementary intelligence like this, he says Ask. It has a lot of personal data of users that help you understand and anticipate their needs: “You have my calendar with my email,” he says
It also works for years in language processing. natural, a key to “understand” people when using normal machines to communicate with language technology. Microsoft and Facebook gave great importance to the “conversation” like this in their own conferences with developers this year, but Google is credited to have the advantage in this notoriously difficult area.
interfaces But if the Internet companies can boast some impressive technology behind the scenes, it is not at the forefront when it comes to define how to use them. Instead, that fell on their rivals, forcing Google to give the answers this week.
The innovations of competitors include Echo, Amazon, a device that is activated by voice for the home that can be used for tasks like ordering groceries or request a car Uber. Although when it was launched it was widely considered a rarity, and a sign that without a platform of smartphone own, Amazon had to experiment more with marginal products, the fact became a small-scale success.
Pichai gave due credit to Amazon on Wednesday, when he unveiled a similar product named Google Home. After years of experimenting with different devices, including Nexus Q a gadget streaming media that was removed even before its official launch, this, with the new integrated wizard, perhaps finally be the way that Google can get in the center of the lives of households of its users.
Meanwhile, Facebook took the lead in mobile messages which seems to be will become the next mobile- computing platform, thanks to its services Messenger and WhatsApp. Recent innovations from Facebook include M, a service that depends on humans to answer questions from users but seeks to change progressively towards artificial intelligence, and the introduction this year of chatbots, automated programs from other developers designed to provide information, help or support customer service e-commerce.
at the risk of being left behind, Google finally responded with a message service Allo name. Like M, she was designed to answer written questions with instant answers, but through Google Assistant which is fed with artificial intelligence rather than people.
Like other new products and services announced Wednesday, Google did not give a date for the launch of Allo not said how much expect to win in that kind of mass market to compete with Facebook.
“I do not have to win” messages, he said Ask, who predicts that the use of text-based systems like this to find information will be an intermediate step on the path to full voice response systems. However, he adds that it is important to Google at least have a presence, given the popularity of messaging services.
In another answer to Facebook, Google presented its plans for a new platform for virtual reality, Daydream. Oculus Facebook took the lead and launched its virtual reality helmet earlier this year, and joined forces with Samsung Electronics-a longtime ally of Google, through the use of its Android- system to a system based on the smartphones name Gear.
Although virtual reality is still in its early stages, a quick response from Google was essential given the potential to become the next massive platform computing. He arrived on Wednesday in the form of a platform based on Android, promising a series of helmets manufacturers hardware later this year.
Asking his huge army of Android developers creating content for their devices virtual reality can give you an immediate advantage: However, Google runs the risk of facing regulators in Europe who can have a negative view on how you use your software key mobile to move to an adjacent market, says Geoff Blaber, analyst at CCS Insight.
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