Thursday, May 16, 2013

Google launches Play Music All Access, its own music service ... - ElEconomista.es

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    Google is ahead of his great rival Apple on Wednesday launched its own music service, Google Play Music All Access, which allows users to listen to unlimited songs for $ 9.99 a month, defying smaller companies, like Pandora and Spotify in the music market ‘streaming’.

    MADRID, 16 (Reuters / Portaltic)

    With its new service, announced at its annual developer conference in San Francisco, Google has adopted the business model of music in ‘streaming’ ahead of rival Apple, which pioneered the online music purchasing iTunes .

    All Access

    of Google service allows users to customize the selection of songs from 22 genres, ranging from jazz to indie music, with ‘streaming’ of individual playlists or streaming, radio can be changed. The service will be launched primarily for users in the United States, before being released in several other countries.

    Google Music All Access, users can create a radio station of any song or artist you are interested, see the recommendations miss the Google team or explore music expert by gender. “Google Music Play lets you combine our collection with your own collection. Can store 20,000 songs for free in the cloud and listen with the catalog All Access,” the company says.

    Users can try the service free for the first month or enjoy an introductory offer until June 30 to enjoy the service for just $ 7.99 a month.

    HARD

    COMPETITORS

    new Google music service is a new competitor in the nascent market of music in ‘streaming’ based on the subscription model. Amazon.com and Apple are among the powers of Silicon Valley that are testing the top industry executives to launch its own service, according to sources with knowledge of the situation.

    Pandora, one of the pioneers in this type of service, is accumulating losses its intention to expand globally. Even social media like Facebook and Twitter are jumping on the bandwagon of music services ‘streaming’.

    All these companies are viable music streaming and subscription services as crucial to the growth of its presence in a mobile environment. For Google and Apple, involve mainly the opportunity to ensure that their users are still faithful to their mobile products.

    a music service, Google takes it further “blocks” to consumers in the field of products and services, has assured Altimeter Group analyst Chris Silva. “They’re trying to sell an ecosystem. The more I get, the more I am tied to Google services.”

    $ 9.99 per month, the Google service is more expensive than the $ 3.99 needed to Pandora, but a price like that Spotify offers. The music service has millions of songs from Universal Music, Sony Entertainment Group and Warner Music Group, as well as thousands of independent labels, according to a spokesman for Google.

    Some analysts have said that the new Google service lets catch up with service offerings from the likes of Spotify but offer nothing unique nor exclusive. Forrester analyst James McQuivey said that combining the service with video or game content could have made it stand out.

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