Sunday, May 19, 2013

The 10 big news from Google (and against whom they will go) - The País.com (Spain)

barrage of news released on the first day of the conference I / O Google are summarized around a vehicle, the Google+ social network at the moment, a dwarf compared to the strength of Facebook or Twitter. Without the growth of your network will not succeed in other sectors where not to be left out, such as music, video games or payments.

Google+ is the gateway to the universe. It is necessary for most of their services. Even to register for the conference. The search engine wants to become your personal access key and identifier on the Web By the time this is done with the two great kings of social networks, Twitter and Facebook, which serve as a record for other services. Google wants to get to that phenomenon.

G+

revolve around virtually the ten most important developments made (apart from those that Google has in its Spanish blog), they also have a competitor they will face.

1. –
Searches
are your core, your heart. The search ads are still the source of 96% of their income, but not everything is find typing. Google has gone further with voice search that become conversation. It also sends emails, tracks inside the record with an order or add an appointment on the agenda while driving. Does it sound familiar? Indeed, it is the same as for Siri, Apple almost a year.
Competition: Honestly, no.

2. –
Image
The vice president Vic Gundotra took off wrinkles of his photos, showing how well they work the image editing effects … Until you showed the cut sizes in Instagram, Twitter, Facebook and themselves. Of course, they stand to gain in definition, but realizes that perhaps you prefer immediacy to a large picture.
Competition: Instagram.

3. – Tags
already existed # hashtags on Google+. You could put content or search order, but were a rarity. Most of those who share in your social network do so with the hope of improving their search engine. They have gone a step further: automatically lay. So everything is sorted shared and positioned according to the topics covered. Twitter has to think of a better organization of their tweets.
Competition: Twitter.

4. –
Social Network
The new design of the cover of Google+ uses the space of the screen. It’s not about having all messages in a single column, but to adapt to the different screens: mobile, tablet and computer. Suggests links based on what we liked and is more arrevistado.
Competition: Flipboard.

Google Music with a monthly subscription. The interface is simple. They move away from complications to the point of being able to listen to music like radio, based on consumer taste

5. – Mobile
Google will sell the same phone that is on the market, the Samsung Galaxy S4. What’s the point? Show the potential of your software without it supplements the manufacturer, but with the best hardware possible. The United States is not so easy to find free mobile phones, almost always tied to contract with an operator. This time the $ 649 asking do not as attractive as the Nexus 4, but serve as placebo until they launch a new edition of Android, version 4.3 or 5.0, accompanied by a mobile. The question remains to know what bought Motorola. The supply of clean version this phone through your shop is the way to stand up to Apple and its iPhone.
Competition: iPhone.

6. –
Games
Start the game on the tablet and finish in the mobile phase. Start another in Chrome … Soon it will be possible. Also challenge friends outside the chosen format. Among the compani ons is Shield, Nvidia’s portable console, which goes for 350 euros in mid-June. They are new in this field, there will have to fight with Sony, Nintendo and Microsoft. At the same time, close on June 30 Google+ Games, which opened in August 2011, evidence of his unpopularity.
Competition: Microsoft.

7. – Music
tried entering two years ago, but fell to half. Now Google reactive Music with a monthly subscription. The interface is simple. They move away from complications to the point of being able to listen to music like radio, based on consumer tastes. The price is the same as Spotify, 9, 99 dollars a month. These are six million payment after cuator years.
Competition: Spotify.

8. –
Maps
Apple dispensed with his services and still are paying. Still, have inspired. The new version features 3D buildings. Waze, the information service based on what users share, is also one of the services th at are on the form. Google has sought an additional way to earn revenue. Instead of settling for contextual ads will start offering deals by proximity. Starbucks and Hard Rock are among the first shops to try it. It is the same business model with FourSquare, but dispense with the playful.
Competition: None.

9. – Payments
An email from Gmail will serve to open the wallet and pay rent for the soccer team, a birthday dinner with friends or that gift made the entire family. Micropayments are integrated between mail and Wallet, your wallet. Paypal has reason to worry.
Competition: Paypal.

10. – Messaging
Google Talk Will he die? Most likely yes, and soon the mail messaging also called Hangout. For now, the Android mobile Hangouts + premiere as Google+ app outside. This is a messaging system between users with text, photos and video calls. The latter are the star, give great sound and picture qualit y. WhatsApp and Skype are not going to feel very comfortable when they become popular. It works for Apple iOS system.
Competition:

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