Although the news had been advanced Sunday Wall Street Journal , the Internet portal Yahoo! has waited Monday to officially inform about buying Tumblr microblogs page and in a nod to the informal language of the users of its new acquisition, promised “no mess” .
Yahoo!
The statement notes that the operation to be about 1,100 million (856 million euros), of which a “substantial” amount in cash, detailed a joint statement.
Tumblr class=”quote_new”> be operated independently Yahoo! “According to the agreement, and our promise not to mess, Tumblr will be operated independently as a separate business. David Karp will remain CEO, “Yahoo! said in the note.
“The product, service and brand continue to be defined and developed separately, with the same irreverence, ingenuity and commitment of Tumblr” he added.
Note remembered
Tumblr is one of the fastest growing social networks in the world , with over 300 million unique users per month and 120,000 new members every day.
addition, Tumblr has 900 new comments posted every second and the time users spend on the site is 24,000 million minutes per month.
Yahoo! expected due to its combination with Tumblr, your audience grow by 50% to more than one billion monthly users and increase traffic expected around 20%.
According to the joint statement, the agreement will benefit both companies, since you can use Tumblr personalization technology and Yahoo! search systems to help navigate through the growing number of creators and bloggers and between the huge volume generated content.
class=”imp”> Tumblr has over 300 million users per month On the other hand, brings Tumblr 50,000 million posts of its concrete block, a figure that increases every day 75,000 million.
Besides adding new attractions to their respective users, the two companies will create new opportunities to sell advertisements.
Financial analysts have welcomed the operation and have heaped praise responsible management of Yahoo!, Marissa Mayer, in their attempts to rejuvenate the company.
Mayer, 37, took over in July 2012 from Google to revive and stabilize Yahoo!, who in five years had had five CEOs failed to restructure the business to compete with younger companies like Google and Facebook.
After the announcement disclosed
Yahoo! shares were up 0.64% in electronic trading before the opening of the stock market on Wall Street.
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