The Korean LG and China’s Xiaomi were the major players in the global mobile market in the last quarter. The first to reach the 5% global share, its highest mark in the last three years; the second, to market 18 million phones in the last three months and have been placed as the fifth seller for the first time in its history.
According to data from Strategy Analytics, mobile sales in the third quarter of 2014 totaled 460 million, up 8% on the same period in 2013. “Seven out of ten phones sold were smartphones. The 8% growth is led by good demand for 3G and 4G devices in Asia, Africa and Latin America, “says Woody Oh, director of the firm.
Sales of Samsung, the market leader, have fallen by 15%, reaching 101.7 million phones sold this quarter worldwide. Its share is 22%. “Its growth has slowed by fierce competition from Chinese manufacturers, but maintains a good range of products and still sells more phones worldwide than Apple and Nokia together,” said Neil Mawston, executive director at Strategy Analytics.
Apple Ups: 39.3 million iPhones sold in the quarter compared to 33.9 a year ago. But the annual increase has fallen from 26% to 16%. “Apple is having more difficulty growing, despite the successful launch of the iPhone 6,” says Ken Hyers, director of strategy of the firm. “LG is working well in the US and Europe, but China and India are still its main weaknesses, the firm needs to address,” says Hyers. China is precisely the main fishing grounds of Xiaomi. There is a recognized brand and has an extensive network of retail outlets.
| Global sales of manufacturers (million units) | Q3 ’13 | Q3 ’14 |
| Samsung | 120.1 | 101.7 |
| Nokia (Microsoft) | 64.6 | 52.2 |
| Apple | 33.8 | 39.3 |
| LG | 18.3 | 21.8 |
| Xiaomi | 5.2 | 18.0 |
| Others | 185.2 | 226.5 |
| Total | 427.2 | 459.5 |
| Global Market Shares | Q3 ’13 | Q3 ’14 |
| Samsung | 28.1% | 22.1% |
| Nokia (Microsoft) | 15.1% | 11.4% |
| Apple | 7.9% | 8.6% |
| LG | 4.3% | 4.7% |
| Xiaomi | 1.2 % | 3.9% |
| Others | 43.4% | 49.3% |
| Total | 100.0% | 100.0% |
| Total growth: year by year (%) | 9.4 % | 7.6% |
| Source: Strategy Analytics |
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