The Chinese company Xiaomi this quarter became the third largest producer of smartphones in the world, surpassing Huawei, LG, Lenovo, and positioned behind Samsung (which lost ground, but still the number one by far) and Apple (which also fell slightly, but still improving sales and does not include the iPhone 6 in this period).
This, at least, according to estimates by IDC and Strategy Analytics, two specialist consultants in the field, which yesterday published its estimates for the third quarter. Averaging the measurements of both firms, Samsung took the 24.2% of sales; Apple, with 12.1%; Xiaomi, with 5.4%; and LG with 5.1 percent. So Asymco chart:
But yesterday Lenovo and Motorola also became a company: if sales of the two companies would join the new Lenovo the third player with 8% of market (according to Strategy Analytics), ahead of Xiaomi, which would be fourth.
This will not detract from the Chinese firm, which reached that position in just three years, appealing to supply the Chinese market (the largest in the world) with teams from good design, attention to design, powerful hardware and low cost, and selling them in batches to avoid, if possible, for operators to streamline sales and improve profit margins.
Xiaomi has been controversial for following a line that relates it to Apple; Jonathan Ive, Apple’s chief designer, complained earlier this month at the Vanity Fair Summit; was referring to Xiaomi (very unusual for him, but that shows you have the company on the radar), said: “When you’re working on something for the first time, you do not know if it will work, you invest 7 or 8 years on something, and then copied That’s stealing, and it’s vague, “following the classic phrase of Steve Jobs, 1996:” Picasso had a saying. good artists copy, great artists steal, have never been ashamed to steal great ideas ” . Ive says (in English) responding to a question asked him 18:45 minutes:
This week at the conference WSJD Live Hugo Barra, former Google executive who commands the strategy since 2013 International Xiaomi, replied in his own way, saying that there is nothing in the design that is completely original; and that he, the iPhone 6 is “the most beautiful phone ever built,” but it was not alone in seeing things from HTC, and take note that iOS 8 ideas Android. But he sees that necessarily bad: “They took ideas that were good, added rotation of innovation and made it better,” he said, explaining that this is the path that you want to go Xiaomi
. The company uses a modified Android with MIUI interface, which replaces Google’s services (such as its app store, or maps) own versions; also has a line of accessories (like sports bracelets, Wi-Fi routers, stuffed animals, bags or shirts) that seeks to strengthen its brand image, solving some problems; the largest, that good design teams do not always fit with the quality of manufacture (the Mi3, for example, has received many complaints on this point); also your shop (MiMarket) is oriented mainly to the Asian market; bring supplies software prefer Western which is not always the same-is not trivial, as checked Amazon and Nokia
This is the latest version of MIUI.
Xiaomi also announced that it is placing servers outside China to provide faster access to its services. And recently entered the Indian market (the second largest in the world) while organizing the rest of its international presence, including reaching Brazil and Mexico next year, but not the US, where they have the price advantage: in EE .S. subsidy allows operators to obtain any team for zero dollars, so the main advantage of Xiaomi and other Chinese manufacturers (like Meizu, the first to be identified as a copy of the iPhone) is evaporated.
In its favor, of course, is the enormous cost efficiency allowing you to be strong in the Chinese market, which is the number 1; if achieved similar success in India, where, according to BusinessWeek sold in seconds your last batch of equipment will be in a better position to access the rest of the planet. .
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