Reuters, 18/04 17:26 CET
The founder of the Valencian company Closca Design Carlos Ferrando, shows its innovative design of a folding helmet, Closca Fuga. EFE
Valencia, April 18 ( EFE ) .- The Soho foldable helmet created by a Valencian company two years ago wants to sneak into the urban cyclists United States and its creators are already in contact with the towns of Boston and New York to incorporate into their service bike rental.
The Valencian emerging company Closca Design, founded in 2011, has just launched the market the second generation of his helmet, Closca Fuga, an evolution of its first design and with which they have consolidated their presence as an international brand in over sixty countries, with sales in the web and distributors and stores.
Especially, the US and Canada have reviewed the design, innovation and different aesthetic of this new product and have concentrated 40% of its sales, but has also been introduced in Japan, Germany, the UK and especially in Spain.
The new center was the result of nearly two years of work and investment in R & D has resulted in a “highly competitive” both as functional product aesthetics and style.
“We wanted to make the helmet a fashion accessory and promote its use, not from the obligatory” but making the rider so integrated into their dress, told EFE the co-founder, Carlos Ferrando.
The need to enhance the design led them to partner with creative consultant Valencia CuldeSac to create a low intake guidelines, preferences and opinions that urban cyclists themselves have made and the result is a helmet, “simple, minimalist and beautiful”.
Exactly what gives this personality are “two horizontal lines and a complex mechanism but hidden” User enabling “fold up and leave, like a book, in one motion and in less than a second,” reducing its size by more than 50% of its volume and can be stored in any bag or backpack.
This new product has received the Red Dot Design Award 2015, considered one of the most prestigious international awards for design, which its creators have been “a hallmark of which is a real product” “a trusted certificate to the client.”
Ferrando says her sights are set on those who use the bicycle as transportation and especially for work (known in English as “bike to work” trend ) because “there is much potential” -and there are companies and countries like France that enhance its use with the payment of kilometers to their workers, and an “opportunity to achieve significant social impact.”
The company Valencia started emerging thanks to the contribution of $ 60,000 (about 45,700 euros) achieved in American microfinance platform Kickstarter and its first product turnover of 160,000 euros, its creators have reinvested to create the new helmet.
For Ferrando, is “turning a security element in fashion accessory and encourage more people to use the helmet and bike because you feel safer.”
At the moment, firm is in a US booking platform, which already has 500 clients including Google employees, who expect to serve your product She now gets 72 euros and then rise to 90- within three to four weeks .
The momentum in the US for this Valencian company will come soon thanks to its appearance in the New York magazine The Week and the report on new bike styling of the New York Times.
euronews published from Reuters as, but not involved in the published articles.
Copyright 2015 EFE.
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