Tim Cook makes the revolution. A year ago it seemed that the castle was coming down with the disaster of the maps, and the replacement of the dome, now in his image and likeness. A year ago after what you want, backed by the best economic performance in the history of Apple and shaken by the heavy legacy from two years ago. Cook has entered what he never wanted Jobs: the price war. You can get an iPhone for $ 99 (about 70 euros), although conditional permanency plans with operators, not only in China but worldwide. This will open the doors of one billion new customers.
Tim Cook ran the story of the iPhone 5, as the best, naturally, also backed by sales. “It’s so big the business,” he said, “we have had to release two new models”, the 5S and 5C.
The iPhone 5C, called cheap, comes in five colors and no black, reserved for the expensive. They are brightly colored, like, by the way the Nokia Lumia (coral, blue, yellow, white and green …). The back cover is rough, like rubber. Despite the accolades, it is cut costs. The screen is four inches, as the old iPhone 4. The camera is 8 megs a three increases viíeo zoom , applications filters included, ready for 4G to $ 199 or 99, with two year contract and according to the megas. The covers extras $ 29.
The expensive, the iPhone 5S, comes in black, silver and gold. The first smartphone that runs on 64-bit chips with more than one million transistors. Twice as fast as the previous generation and 56 times faster than the first, released in 2007, which is critical for sharpness and gaming action. But not only that, it also enables a new generation of health and fitness applications thanks to the improved accuracy of identifying gyroscope aclerómetro and movements of body parts. The battery lasts 40 hours with music, video and 250 10 stand by , ie more than 10 days. Besides your camera, the second function of the phones, lens incorporates a more open, the sensor has increased by 15% and increases the pixel area of ??the photo. Your flash incorporates a dual illumination. In addition the camera has image stabilization to prevent blur as it is capable of shooting 20 frames a second. The video incorporates the slow motion thanks to its 120 frames per se cond.
The iPhone 5S, the expensive, incorporates the fingerprint scanner to unlock the phone, instead of the usual annoying and key system or useless lines to three in a row. Of course you can add multiple fingerprints. The scanner is located in the center of the phone, like a big button. Hopefully shockproof and scratch, in any case a more reliable than voice. Here Apple is aiming a great goal on competition. It goes on sale for 199 dollars to 399 with two year contract, according to the ability of the model.
September 13 will go on sale the cheap. On 20 September in China will as in other countries, but not in Spain at the moment, although this year. In December and will be released in over a hundred countries.The price in Spain will be the same in Germany, although not confirmed how operators charge for the model contract. On the other hand, the “old” iPhone 4s 16 gigs in Spain 399 euros cost free.
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With this variety of iPhone models, Apple puts an end to an anomaly, since the model was not applied only to computers or the iPod or after, where he learned shortly diversify. Also the IPad was two years his Mini, with a variety of prices and features, but the natural way for any product, in the case of the smartphone has taken nearly six years to create the variety of models, with their range of prices, colors and sizes. And going drifting more to counter competition, always trying to maintain the principles of the brand: unique design and perfect software.
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Tim Cook has turned the company in two years, let alone in the last year. Since June the changes have been dramatic, breaking principles, or rather prejudices, which were a drag on the expansion of the company.
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