Hollywood calls on Google to prevent linking to pirated content - 20minutos.es

class=”text”> The Google logo at the offices of the company in New York. (Andrew Gombert / EFE)

The Motion Picture Association of America (MPAA), which represents the Hollywood film industry , has asked Google to prevent the links to pages pirated content site and recalled that 82% of users come to that content through the popular U.S. search engine.

According to a statement from the MPAA, which has echoed this Thursday federation of film distributors in Spain (Fedicine) algorithm change Google announced a little over a year “will not have any impact on reducing the amount of illegal content searches” .

“Their algorithm has the capacity to do much better in this respect, and trust them to capture with the intentions expressed realities,” said Chris Marcich, president and CEO of MPAA.

class=”quote_new”> Their algorithm has ability to do so much better According to a study commissioned by the producers and distributors of American cinema, 74% of users use a search engine search as a first tool access to pirate download sites.

These searches, said, do not contain key words that indicate “an explicit attempt to hack” , but most have generic words as titles of films or television series. Between 2010 and 2012, search engines channeled 5.000 million visitors a year to sample download sites chosen in the study.

Google announced in August 2012 a modification of the algorithm of its popular search engine to downplay the pages linked to content that infringes copyright, and prioritize offering legitimate products . To do this, he said then, would take into account the number of complaints received concerning violations of “copyright” associated with portals.