Offensive Apple in Asia - The País.com (Spain)

Traditional

show Autumnal Apple has something unprecedented in this edition. Next week, in addition to simultaneous presentation in the United States (Cupertino) and Europe (Bertin), will for the first time a third scenario: China (Beijing). The innovation is not a fad.

Besides the announcement of new products (mainly tablet and software) and services (iTunes Radio), Apple will take the opportunity to plug the biggest hole you have, marketing your iPhone in China and, to a lesser extent, Japan.

Apple has lost in recent months, nearly half of its customers in China (43%) and dropped to fifth place among the largest sellers of smartphones in the country, but that hole black seems that it is covered by CEO Tim Cook, with what the company’s future would be even more optimistic. In fact, you see investors. If a year ago, with the new iPhone peaked action with $ 702, then came a long depression bottomed out in April, and quoted at 385, and subsequently has always hovered around $ 400, but since August is a constant rebound action rises above $ 500 and with many buy recommendations. As always, the investor knows something the rest of the world does not know.

The answer would be that Apple is close to reaching a sane with the first Japanese mobile operator, NTT DoCoMo, to begin to market their iPhone from Wednesday, as they already do with their products other operators KDDI and Softbank country. NTT DoCoMo has 60 million customers and only rumors of the deal have pushed down their action and that of its rivals, according to Reuters.

Even still important

this agreement, it is Apple’s biggest problem in Asia. They also seem to have paid off Cook’s frequent visits to China, with the improvement of relations with the authorities, judges and consumers-extended warranty for their products, opening investigations into alleged failures-far removed from previous arrogant behavior, where the company was always right.

presentation Tuesday in Cupertino, playing with time differences, audiences will be simultaneously in Berlin and Beijing, Cook announced key agreements with several operators in China, the first global mobile market, both basic as smartphones.