Apple decided to make an event almost simultaneous yesterday between your Campus in Cupertino (USA), Berlin, Beijing and Tokyo. The occasion called for it, because this time the company was presenting not only new phones, was unveiling a new strategy launched two iPhones simultaneously. With the first, the iPhone 5C, Apple ended at a stroke with an old prejudice-as it did when it announced its iPad mini, and had its first iPhone cheap or rather a more affordable iPhone. Tim Cook, CEO of the company, did not say, but the goal is clear: stop the advance of smartphones midrange equipped with Google’s Android. The terminal, with which Apple intends to enter fully into the price war had always avoided giving battle could allow in strategic markets such as China, where these phones are the best sellers. And do not forget that only the operator China Mobile has 700 million customers. Now miss to see what customers are saying about t he terminal price.
Rumors met, although it was expected that the iPhone 5C was much cheaper, and Apple also unveiled its new flagship: the iPhone 5S, the first mobile that launches a 64-bit processor , making it a true pocket computer. Cook justified the move saying that “business is so big, we had to launch two new models [both]“.
About the cheap model, Phil Schiller, Apple’s vice president of marketing, said “it is [the iPhone] more fun and colorful.” The terminal, which will go on sale next September 20 in 11 countries (including the U.S., China, Japan, Germany, UK and France; Spain seems to be waiting for Christmas ), be available in five colors: green, white, blue, pink and yellow. To cut costs, the mobile has polycarbonate shell. Its price will start in the U.S. in the $ 99 , with data contract two years and the 16GB version, and go up to $ 199 for the 32GB model.
Although the company did not elaborate on the terminal price in the free market, and Apple French site was one from 599 euro . A price that, in all likelihood, will be the same in Spain and is somewhat removed from the smartphone price s known as low cost .
Fall in Bag
developments announced by Apple not contented to analysts. A 2.28% securities gave Apple after the presentation, to $ 494. Apparently in the market because the iPhone 5C bet will cost about $ 350 in free and the final price, 599 euros (as it appears on the website of Apple in France and Germany) could be disappointed. However, it is expected that marketing through help operators lower prices.
$ 705 Apple shares touched in September 2012, its highest ever. So far this year, shares 6.8% left.
, the cheap, has a four-inch screen with retina display and A6 chip used (the same as the iPhone 5, which Apple catalog disappears). The smartphone , which is compatible with LTE networks and supports wifi, also carries an 8 megapixel camera.
About the iPhone 5S, Apple said that the new processor with 64-bit A7 incorporates delivers twice the speed and graphics power that the A6 processor. Users can rest assured that the phone will be compatible with apps of 32 bits. The terminal also carries a second chip, called M7 , which manages the sensor data in real time phone. Something that will help conserve battery power when the user uses applications fitness , for example. Apple said its battery will last 40 hours with music, video and 10 10 with talk, navigation LTE and wifi connection.
iPhone 5Salso hit the market on the 20th and will be released in the same countries that the iPhone 5C. The team will three colors: black, metallic gray and gold , and will cost $ 199 and $ 399 with two year contract, according to the ability of the model. In France, on the open market, will cost 699 euros . Among the new features a fingerprint reader to give more security to the device, to unlock it or to make mobile payments, for example.
Apple, which announced an agreement with NTT Docomo (at press time there was nothing on the speculated alliance with Chinese operators), also improved 5S iPhone camera, which features new dual flash, one that triggers a white light and powerful and another softer light, for better pictures in low light situation. The camera also has auto image stabilizer and can shoot 10 photos per second.
The Cupertino-based company also said it will sell the iPhone 4S 8 gigs for free in the U.S., albeit with a contract with an operator of two years.
Other developments announced
iOS 7
The company said that next month will reach 700 million devices sold with the iOS operating system, of which over 380 million are iPhones. The new version of Apple’s mobile platform will be available from September 18th for free. iOS 7 has enhanced the photo application that allows you to apply effects while taking the photo. The version will be compatible with all smartphones from the iPhone 4, the iPad 2 and later tablets.
ApplicationsTim Cook announced that Apple office applications like Keynote, Pages, Numbers, iMovie and iPhoto become free for all new Apple devices. An attempt by the company to compete with Google Docs and the popular Microsoft Office.
Touch IDiPhone 5S features a fingerprint sensor, called Touch ID, which facilitates the release of the phone in an easy and secure. The sensor is integrated into the phone’s home button and uses a sapphire crystal laser cut, which allows a high resolution image of the fingerprint. The device can be used with a safe way to make purchases on the App Store.
A7 ProcessoriPhone 5S
features the new A7 processor with 64-bit architecture, the same as a computer, compared to iPhone 5C, which keeps the A6. The processor doubles the graphics performance of the device. The smartphone also has a motion coprocessor, the M7, which will serve to facilitate the creation of apps of health.
House5S iPhone camera has an LED flash called True Tone, which can record videos in slow motion with up to 120 frames per second in HD quality.
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