New York, Sept. 23 (Thomson Financial.) – Less than a year after filing its first Surface tablets, which were well received among consumers, Microsoft asked for a second chance today with the launch of the second generation these devices.
“We are presenting the tablet more powerful commercial ever seen with Surface Pro 2 and more productive personal tablet ever with Surface 2″, said today the Microsoft Surface General Manager Panos Panay, during a presentation in New York .
technology, which launched a smaller tablet to rival the iPad mini as speculated, opted for increased battery life, processor speed and the number of applications available to attract the public to these tablets, which incorporate the updated Windows 8 operating system, available on October 17.
tablet successor Surface Pro increases the battery life by 60%, one of the points where more emphasis was Panay boasts an Intel Core i5 and the fourth-generation 64GB model Storage will sell from $ 899.
“The goal was not to reinvent the wheel but to improve it,” the executive said while holding this tablet, which is “faster than 95% of notebooks” of the market and that, along with a docking station that will go sale for $ 199.99, the device turns a desktop computer.
Meanwhile
Surface 2 uses an NVIDIA Tegra 4, a 3.5 megapixel front camera with ambient light sensor, a battery life 20% better than its predecessor that can play up to 10 hours of videos, and goes on sale from $ 449 with 32GB storage.
That price is somewhat lower than the $ 599 it costs 32 GB iPad, but to try to attract more consumers, will have 200 GB free storage for two years in the Microsoft cloud, Skydrive, and year of unlimited international calls with Skype.
“This product is really a renewal” Panay said, noting that this new tablet is lighter and thinner than its predecessor, Surface RT, since it weighs 0.68 kilos, and has integrated Office application, including Outlook email.
The manager recalled that in October last year, when Microsoft introduced the first tablet Surface, the Windows app store had only 10,000 applications, a figure that, less than a year later, has increased to 100,000.
tablets whose back stand allows tilt adjustment now in two angles, you can begin to order online from tomorrow and will go on sale next October 22 in U.S. and 21 key markets, including Spain, while in China will be available in early November.
Alongside
Surface 2 and Surface Pro 2, Microsoft unveiled today a series of new accessories for these devices, including a cover that integrates a keyboard and a battery that extends battery life of the tablet up to 50%, but is not available until early 2014.
With this launch, the company that runs Steve Ballmer looking for a second chance to enter the tablet market after the disappointing reception that was the first generation of these tablets, you entered the $ 853 million, with a charge of $ 900 million for unsold inventory.
suppose also one of the main pillars on which Microsoft wants to support its reinvention, a firm that is going through a transition after announcing that Ballmer will leave the company in the next year after announcing the purchase of patents and mobile business of the Finnish Nokia. MarketWatch
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