Neither Apple nor Samsung. The technological feel of the year in China is called Xiaomi. It was confirmed today in Beijing during the massive event in which the Chinese company staged the launch of its latest smartphone , the Xiaomi 3 and the debut of its star signing, former vice president of Google, Hugo Barra.
“I have closely followed the work of the company, whose operating system MIUI is spectacular, and I also consider myself a Mifan . I think it is time that the world may know Xiaomi, and so in October I will be moving to Beijing, “said the Brazilian, whose task will give the company an international dimension that many already claim in cyberspace. Because, despite the global interest in their products, currently only sold in China, Taiwan and Hong Kong.
front of hundreds of frenzied fans, and as usual in Xiaomi, Lei Jun, CEO of a brand in just three years of life has sold nearly 20 million mobile -9.19 million so far to year-shelled all components of the world’s fastest phone.
Xiaomi 3 weighs 145 grams, has a thickness of only 8.1 mm, is equipped with a 5-inch LG screen that can be used even with gloves or water on it, and has a 13 megapixel Sony camera with an optical bright 30mm (f 2.2) capable of firing bursts at 10 frames per second and record video at a time. The sound will be provided by the same company that manufactures components for the iPhone, Cirrus Logic.
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The device will be sold in mid-October with two different processors. And excel in both: fly with a Qualcomm Snapdragon 800 to 2.3 Ghz, and will be the first device with Nvidia Tegra 4 to 1.8 Ghz. “We have the best CPU available Xiaomi world,” said the president of Nvidia, Jen Hsun Huang.
phone have 2 gigs of RAM and will also include one of the fastest memory cards, SanDisk 120 megabytes per second. Your battery, 3,050 Amh, allow buyers do not have to worry about it. “The tests we have done show that we managed to beat Samsung completely,” he said Lei.
But the biggest cheer came when the director revealed the price of MI 3 in a cloud of artificial smoke. The 16 GB version will cost only 1,999 yuan (250 euros) and the 64 GB, 2499 (315 euros). “It’s an honest price,” said Lei, determined to smash the market. The Xiaomi 2S, considered this year the most popular phone in China according to a survey by consultancy specializing Antutu, is now reduced to 1,799 yuan (220 euros) in its version of 32 GB. And the brand also features the Hongmi, a device with a 4.7 inch screen and 1.5 GHz processor which is priced at only $ 100.
all its products, the latter can only be purchased online and the 100,000 first units went on sale last month flew in 90 seconds. Other products are also exhausted. “It’s something that I have to apologize. The demand multiplied by 10 our most optimistic forecasts. I ask for patience, “he apologized. As explained to this newspaper in an interview the president of Xiaomi, Lin Bin, but expect that in 2013 the company sold 20 million phones, are not intended to make money with hardware but with the software . and the same goes for the second product that had Xiaomi yesterday afternoon.
The first 100,000 units went on sale last month flew in 90 seconds.
There was much anticipation to know what the next market that Xiaomi will pitch his tooth. Lei Jun even joked about it and showed a picture background in which they saw the four apparatus with which it has been speculated in recent months: a computer, a game console, a tablet, and a television. Fans howled tablet!, But what was revealed was the Xiaomi TV, a screen, according Lei, “finally will honor the name ‘Smart TV’”.
is a 47-inch 3D TV also uses the operating system of the house, based on Android 4.1, and a chip 600 to 1.7 Ghz Qualcomm. “We want to be the first television for young people,” said the CEO. So, is intended for online video consumption, which the company offers through Xiaomi Box-, optimized for gaming and includes a wireless controller developed by Xiaomi-own, with full connectivity for mobile phones, and above all, will be released with an unbeatable price which caused another standing ovation: 374 euros. “I just hope it does not take a tablet shows” begged a fan.
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