EconomíaHoy.mx – 11:31 – 02/02/2015
The phones are getting smarter. We can count the steps, pulse, calories and now quantify how good or how bad it is a friend. If you are not quite sure how he feels about that person, ‘pplkpr’ may find useful.
The application ‘pplkpr’ (read people keeper , which translated may be somewhat and ‘social guardian’), currently only available for iOS, is synchronized with a bracelet that measures your heart rate to record how you feel every time you meet a friend or relative and, using an algorithm, evaluates and chooses his friendships.
In addition to the data collected by the bracelet, which records the peaks of stress or excitement, explained in an article on website BBC , also uses information that is manually entered to answer a questionnaire. With time and use, the ‘app’ learns more and more their emotions and how they affect the people who look or with which it shares the time to determine which individuals have a positive impact on your life and what not.
Although the idea that an algorithm can control our emotional decisions can be scary, the truth is that it is not new. Dating sites online and use algorithms to decide who we can attract, but always the user is having the last word.
But ‘pplkpr’ goes a little further. According to the data is gathered, the application is able to compose text messages and even delete contacts from those who considered ‘toxic’ for you.
More than an intrusion of technology on user privacy, creators, and Kyle McCarthy Lauren McDonald, what they believe is that it is a help, especially for the most shameful people. “Many of the decisions [the 'app'] are things one would cost you to decide, and have something external to do it for you can be a relief or sometimes can help you choose,” McDonald explains the specialized portal Mashable .
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