NEW YORK – As if Apple needed the money, Tim Cook is about to add another business billionaire war coffers of the company.
In a technology conference that the American newspaper The Wall Street Journal held in Laguna Beach, California, on Monday October 19 afternoon, Cook announced that Apple has already Music 15 million subscribers. Of those 15 million, 6.5 million pay (the other 8.5 are still in the month free trial of Apple). Subscribers will pay Apple $ 10 per month (about 160 pesos) for unlimited access to live streaming service ( streaming ) music.
Do the math: 6.5 million $ 10 a month for 12 months of the year = 780 million dollars (12,480 million pesos). They are not billion, but Apple only has to achieve that 1.8 million subscribers who are on trial month pay their full subscription to break the mark.
In addition, Apple Music, which was released in June, would join the iPhone, the iPad, Mac, iTunes and Apple TV in the league of billionaires company’s business. It is likely that Apple Watch also break that record this year.
Not bad for a new service streaming music faces a variety of strong competitors including Spotify, Pandora, Amazon, and Google will have lots of more opponents.
The success of Apple Music is particularly impressive when you consider that it has received mixed reviews, particularly when compared with Spotify.
“This is totally at odds with the comments that the service has received, which states that Spotify offers a better experience with a wider variety of features for the same price,” Richard Windsor, an analyst said Edison Investment Research.
However, it is not so difficult to understand where is the appeal.
Apple Music automatically appears on the home screen of customers who bought new iPhones or iPads (or got the software the new iOS 9). It is hard to miss. As Apple already has the information in your credit card register is as easy as pressing a button.
“This is one of the clearest demonstrations yet of how important it can be to control the platform on which a product is sold,” Windsor said.
Cook’s announcement means that about 60% of Apple customers Music will keep the service after the free trial month. Although some people forget to cancel the service (and cancel after you make the first charge), it is a very good start for Apple Music.
Apple is one of the few brands in the world can enter a market and create a multimillion dollar business within a few months.
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