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Twitter introduced on Tuesday its third quarter and, as happened in earlier this year, the alarms went off.
The popular social network had a net loss of US $ 131.7 million and its stock fell sharply from July.
But that does not add up accounts it is not what most worries Twitter, at least managed to reduce its losses in the previous year.
The main problem is not getting enough new users. And that can mortally wound the social network of micro messages.
So far, their inability to make a lot of money was seen as a simple process of waiting for a growing business.
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Put in less than 140 characters: what mattered was that Twitter continue gaining followers.
“ That’s what Wall Street wants to see ” says Michelle Fleury, business correspondent of the BBC in New York.
“For investors, the number of users and the speed is the measure that increase not only the health of Twitter today, but their future prospects,” he says .
And that is increasingly called into question.
In the last three months, Twitter won four million users and although a 11% increase over the previous year, its pace is much lower “than expected by analysts,” said Fleury.
There are various signs of this impasse.
On the one hand, the pace of competition is much greater. With roughly half years of existence, Twitter Instagram surpassed in September with 400 million users , compared with 320 million active users of it.
And mention should the strength of Facebook, or even incipient WhatsApp
Read also:. Why Facebook turned to fall and madness that broke when it happened
Another warning sign is lost in August for the first time users in the US and growth from the previous month was just 1.3%, the slowest growth since leaving bag on 15 November 2013.
What’s going on?
What is happening to a network with a well-known name among the population and is used by world leaders and sports stars ? and the show
One of its founders, Evan Williams, he explained that one month ago at a meeting of technology companies:
“If you think about what Twitter is today, compared to how it was when we started, it is clear that there is too much information and too much data. It should help people “in the forest.
In the West, about “90% of people recognize your brand,” said Dave Lee, technology specialist for the BBC. However, “less than 30% “those people you enroll and actively participate.
The new CEO of Twitter, Jack Dorsey seem aware of this situation.
After appointment, in early October, admitted that the operation and s too complicated for people. And his strategy would be to create tools to do so manageable.
” Moments “first attempt
So, the first attempt is the Moments function, tab to highlight the most important content, Twitter began testing in the US two weeks ago.
Madhu Muthukumar, responsible for the product as defined in presentation and the perfect formula to land on Twitter: “Many do not know whom to follow. They do not know what’s going on. We think the best way to understand Twitter without having to understand the hashtags or retweets. “
This is that users do not follow the traidicional reverse timeline, but the contents are displayed as selected by importance of tweets, photos and videos
The idea is not only to organize the content, but also monetarizarlo.
To do this, the company announced recently that it will also enable a feature Sponsored moments, with a similar appearance, based on the user’s interests, but warning that responds to brand advertising interests.
Dorsey argues that improvements will be new Twitter functionality on the same line.
This is a change in the spirit of Twitter, because so far responded to the innovations of the tweeters own.
So, hashtags, retweets and even the convention of using @ to mention someone, users were initiatives .
Dorsey now has to build a new Twitter while not dismantle what made sense as a social network.
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