In recent years we have seen apps that have had great success from WhatsApp Candy to Angry Birds or Crush Saga, obtained hundreds millions of downloads earn hundreds of millions of euros, and even unlisted.
is a chimera.
The simple fact is that less than 5% of the apps offered in the App Store or Google Play produce benefit in the medium term.
The signature ComScore has been out for three months to track usage of apps, on information which comes via Digital Trends.
After analyzing the downloads on app stores and the number of users accessing them, the study offers a devastating fact: the 65.5% of smartphone users United States no download or an app month . Nothing. Zero. Nothing.
Both Google Play as the App Store have more than one million apps in its catalog. If 65 % of users do not download a single app, not even free, is that something is wrong.
There are even more devastating data .
The App Store exceeded 10,000 million in 2013
according to ComScore , the 8.4% of smartphone users download an app just a month, and 8.9%, Two.
Only 2.4% of users install more than 8 apps. In fact, the 7% holders of a smartphone monopolize almost half of all downloads of apps.
And why the vast majority of mobile owners are not interested in getting new apps, yet remain free
Apparently, users complain that it is difficult find interesting things and move around the apps stores. Moreover, most of them focus on two or three favorite apps, and do not need anything else.
42% of usage time apps is dedicated to a single application, either YouTube, WhatsApp or Candy Crush Saga.
They are certainly troubling data for Google, Apple and company. If the majority of users do not download apps, yet still free, and although the download, do not use, is that there is a huge disconnect between what apps developers offer and what users need or care about. Do you have arrangement?
No comments:
Post a Comment