The company beat Google in obtaining Twitch gaming portal.
A new triumph in the competition to dominate the Internet market awarded Monday Amazon after purchase, in the amount of $ 970 million, the gaming platform Twitch.
This site focuses on the replay ( streaming ) Games games in line. Which means that your users enter to watch others play in real time.
Twitch receives 55 million users a month, more than Facebook traffic. It also has more than 15 billion minutes of content made by a million producers.
is a juicy portal that Google offered a billion dollars, but after negotiations, the winner was Amazon. The reason is that with Google, game portal will always be in the shadow of YouTube. Instead, with Amazon, will remain an independent platform with more freedoms.
What for Twitch
It may seem strange to go to a page to see other people playing. But in the world of video games, this equates to watch sports. And like the sports entertainment industry, there is an economic cause behind.
For game developers, this website is a great way to promote your products, as people come, and if you look like what, buy the game.
In addition, there is a circuit of professional players who are paid to try and promote products. Twitch is also a way to show their skills and reach video game tournaments taking place in the world.
Finally, there is the pure entertainment of watching a game of games and learn some tricks to beat friends.
The benefit to Amazon
The market for video games is an increasingly lucrative business. Currently, the company is one of the leading sellers of games, but recently has shown interest in developing them.
The proof is that the company has already released a few products for service streaming Amazon Fire Tv. With this merger, the company can take a step forward in the future of the production, sale and promotion of game that translates into more profits.
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