Monday, 25 August 2014 | 9:40 pm
Google was about to close the purchase a few weeks ago.
The online store Amazon officially announced the purchase of Twitch.tv , the popular video game website in real time, $ 970 million . A major shopping history of e-commerce company.
“We hope to learn from them and help them move even faster to create new services for the community of gamers,” said in a statement Jeff Bezos , CEO of Amazon.
The program reflects the Amazon growing investments on television and original games content in recent years, the acquisition reflects the diversification of the company’s business.
For his part, Minister of Twitch, Emmett Shear , said, “With the support of Amazon” have “the resources to provide Twitch even better.” The transaction is expected to close in the second half of the year, Amazon said in a statement.
format Twitch , allows sending live messages between players, this new contribution is garnering interest as one of the fastest growing segments of the real-time transmission of digital video, which in turn is attracting more and more advertising dollars.
The company generates revenue through subscriptions advertisers and consumers, who pay to use video games.
Twitch said more than 45 million players visit their website each month. Google was also about to close the real of the company a few weeks ago, since Yahoo had shown interest in online video games website .
With this acquisition, Amazon is advancing plans to expand its range of broadcast content online and compete with other companies like Netflix or Hulu .
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