Jeff Bezos, founder and CEO of Amazon. / EFE
The president of Amazon Jeff Bezos, the business continues to expand. The giant trade Online announced Monday the purchase of the web in real time game Twitch Interactive Inc. for about 970 million dollars (735 million euros).
This is the biggest acquisition in the 20 year history of the American company. With this operation, Amazon anticipates that Google was in talks to acquire the firm. Yahoo had also shown interest in the company. The website, which allows you to view and upload video games and play them in real time between users, has about 50 million unique visitors per month.
The purchase is part of a strategy to enhance entertainment. “We hope to learn from them and help them move even faster to create new services for the community of gamers,” said the CEO of Amazon, which aims to compete with other companies such as Netflix or Hulu.
For his part, Minister of Twitch, Emmett Shear, said in a statement that “with the support of Amazon have the resources to provide even better Twitch”. Twitch, launched in 2011, generates revenue through advertising and subscriptions advertisers consumers who pay for video games Online .
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