Wednesday, March 18, 2015

Apple prepares to launch online TV service – Financial Journal

Apple plans to build an online TV service are seeing progress. The technology giant is in talks with developers to provide a condensed package this fall chains (boreal), according to the Wall Street Journal, citing people familiar with the matter.


Service would have about 25 channels including networks such as ABC, CBS and Fox, and would be available on all devices with IOS operating system from Apple, including iPhones, iPads and Apple TV set-top boxes, said.


For now, the talks do not involve NBCUniversal, which owns the NBC and USA and Bravo channels cable because of a dispute between Apple and the matrix of NBCUniversal, Comcast, said the people. Apple and Comcast last year were in talks about the possibility of working together on a TV streaming platform that would combine the experience of Apple in the user interfaces with the power of Comcast in delivering broadband.

Previous attempts
Meanwhile, Apple has been talking to Walt Disney, CBS and Twenty-First Century Fox, among other media firms. The idea is to offer a package “reduced” channels known as CBS, ESPN, FX, leaving aside the smallest in the standard package of cable chains.

Some media executives
Apple said they believed was intended to price the service at around US $ 30 to US $ 40 a month. The company announced the initiative in June to launch in September.


Apple has had public and private talks with media companies for years with the hope of creating a subscription television service to be delivered via the Internet. Many of his proposals were considered radical at the time and failed to bear fruit. The latest round of talks could face obstacles that complicate the schedule of the company.


But the company has some momentum. Last week, he signed as a digital exclusive launch partner for HBO Now, the streaming service that the premium cable channel Time Warner launched in April. That agreement was designed as a sort of appetizer major plans to be concretized later this year, according to a person familiar with the matter

BLOW FOR SAMSUNG. APPLE ACCEPT DEVICES ANDROID EXCHANGE

Apple intends to expand its exchange program initiated in 2013 -consisting deliver an old iPhone in exchange for a substantial discount to purchase a recently accepted version Android devices and BlackBerry operating systems. Thus, the firm seeks to increase sales of iPhone 6 and 6+, that during the last three months of 2014 reached 74.5 million units, and give a blow to his greatest rival, Samsung, Galaxy launch in April S6 Edge and S6. “Apple may have this luxury with the idea that you fall in love iOS and stay with them,” said Isabel Ganot, former CEO of Gazzelle, in an interview gathered by Bloomberg. If Apple starts accepting devices before the new Samsung Galaxy devices go on sale, as presumed, the Korean company could be in serious trouble. “Samsung will be many users will think twice” before update for Galaxy S6 said Ganot

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