Apple and Nokia, are engaged in a war of tablets - Five Days

Apple has jumped on stage to defend his reign (now weaker) in the tablet market and Nokia did the same to try to snatch a piece of the pie of a business, the tablets , which according to ABI Research billed 12,700 million (9,390 million) in the second quarter. With 10 hours apart, and from San Francisco and Abu Dhabi, respectively, responsible for the company Apple introduced the first iPad update in a year and Nokia (or should say Microsoft?) Its first tablet Windows. Both know that the market is huge (according to Gartner this year are tablets sold 184.5 million, 53.4% ??more than in 2012) but also that the competition is tougher than ever, for all major industry manufacturers renewed their offer tablets to tackle the crucial Christmas season.

Apple, which had sent an invitation with the phrase “We have a lot to cover,” progress was presented as two models: the fifth generation of its popular iPad, called the iPad Air, and a new version of the iPad Mini with screen HD. The former remains of 9.7 inches, but hardware leaps important and is thinner, lighter and more powerful than its predecessor. Specifically, is 20% thinner than the previous version and 28% lighter. They have narrowed to 43% its frame, making it easy to be grasped firmly by hand, rather than with the previous model was not happening. The device weighs only 453 grams. “We want to bring the Internet to your hands,” said Tim Cook, Apple CEO, noting that already sell 170 million iPads since its launch.

The second, of 7.9 inches, and technology brings Retina display high definition (which is 1024×768 pixels move from the current model to one with 2048×1536). Both include the A7 processor (64 bits, the same as has been used in the iPhone 5S, which improves the performance of the tablet). The new tablets bring improved cameras and a new motion tracking chip Apple M7, but not the expected fingerprint reader, which the company released the iPhone 5S, which goes on sale Friday in Spain.

iPad Air be available for sale on November 1 in 42 countries, Spain and China among them, just before the start of the holiday season. Meanwhile, the new iPad Mini with Retina display come late November (no date specified). Their prices start from 479 euros for the iPad Air and 389 euros for the new Mini.

Apple has chosen to bring new colors to its range of iPad, and the new iPad Air have all the colors of the iPhone 5S, with the exception of gold. The iPad Mini Retina, meanwhile, has covers in multiple colors. The company also maintains the current Mini iPad market at a price of 289 euros and the iPad 2, especially for schools, for 379 euros.

apple company knows the importance of this announcement, as the iPad is its second largest source of revenue and sales have been eroded by the arrival of devices from other manufacturers that use Android. According to consulting firm Canalys, Apple sold 14.6 million tablets in the second quarter, which gave it a market share of 42.7%, almost 30 percentage points less than in the same quarter of 2012, while Samsung, second in the ranking, already has a 21.6% share, 14 points higher than a year ago. The firm ABI Research sounded the alarm in September when he said that Android tablets sold for the first time exceeded those of Apple in the second quarter. Yes, in terms of revenue, the U.S. continues to hold 50% of the market. Even so, during its third quarter, iPad sales fell to 6,300 million, 27% less than the previous year.

Check Nokia-Microsoft

War is served and Nokia (Microsoft) looking to make a move and position as third largest Windows 8.1 operating system for these devices. Although now the software giant platform only has a 5% market share in mobile devices, the Finnish manufacturer is meant to give a boost with its first tablet, the Lumia 2520 . A device that has the Windows operating system RT 8.1 and has a 10.1-inch HD display and includes 4G LTE and wifi connection. It has a 6.7 megapixel camera with an approximate price of $ 499.

Nokia also unveiled its first phablet , a mixture of smartphone and tablet, the Lumia 1520 , with a screen 6 inch full HD 1080 pixels. Its estimated price is $ 749 and will be available in yellow, white, black, and bright red. He also introduced the Lumia 1320 , cheaper, and with a screen resolution of 720 pixels.

Along with the new products, Microsoft, which acquired early September Nokia mobile unit, has also announced that Instagram application for Windows Phone 8 will be available “in coming weeks” and has also had a large number of games and applications that will now be available for Windows Phone 8 and Windows 8, as FIFA 14, Temple Run 2 and upcoming games developer Ubisoft. It has also introduced new applications like CamScanner a document manager, ESPN F1, the official implementation of the Formula 1 for Windows Phone, and Nokia Storyteller, a app that automatically integrates phone images with information about where they were made, in addition to a map of the trip chronologically.

Although the market expected Nokia exploited its annual conference to advance their results, not until the 29th of October when present them.