Apple unveils iPad Air, the world's lightest Tablet - The País.com (Spain)

2013 will be the year of iOS 7 of Maverics, two new models of iPhone, two new models of tablets, from improvements in apparatus for television and, in economic terms, of the most beneficial of history , including, finally, a woman feels on the board of Apple.

“The first thing we ask is how we want to feel the people” and written in an animation with piano background. Apple renews their tablets pulling emotions, appealing to feelings that can bring about a device that is operated with the fingertips. “It reflects the way that Apple has to create its products. Uniquely, “said Apple CEO Tim Cook at the launch of the new products of the company in San Francisco. After the release of the two iPhones barely a month ago, playing to realize the promise of an autumn full of novelties.

launch has been a success, 9 million in the first weekend. The biggest milestone since launching an iPhone from there. He used to emphasize that iOS 7 and runs on over 200 million devices, 64% of iOS products. In the voice presented marked theatricality, almost a point of teleshopping, very American, but perhaps somewhat forced to European audiences. Since the launch of iRadio already heard more than one billion songs. It seems too, unless you think it only works in the U.S.. The AppStore is still the jewel in the crown. Over 60,000 million apps downloaded.

presentation was less than, a recapitulation of the achievements to finally unveil new gadgets. There was time to mock the competition by showing a knot, a tangle between paths with respect to hybrids between computers and tablets. “We believe in the computers we work hard at it,” he said to show their new desktop Macs, although increasingly less these devices are sold.

finally learned something over Mavericks, announced in June. The operating system of the computers will be used to give more life to the battery and with the intention of making management more fluid open applications.

Apple’s ability to present it differently known as surprising. Are more and better innovate, of course, but it is noteworthy that discuss web notifications when a novelty is something that has long Windows. Something like results announcements, changes or, for example, markers games. In any case, a door opens interesting for the media to explore what the audience alert.

Apple

broke one of their customs charge for the upgrade. Mavericks will be free, the same strategy used by Microsoft to move from Windows 8 to 8.1. “We want to be on as many computers,” said the manager. Will work on computers sold since 2007.

Apple has included Intel’s Haswell processors in its new MacBook Pro battery Nine hours in the case of the model with 13-inch screen.