itemprop=”author”> Google surprised this Thursday with a quarterly report much higher than estimated by Wall Street, where its assets soared more than 7% in the negotiations outside hour after news that its net profit in July-September rose by 36.4% year .
company’s business performance, which this year launched a service to facilitate the creation of advertising campaigns on its multiple platforms, was supported by an increase of 26% of clicks made by users on the ads, each of which generates a gain to Google.
In total, the company’s net profit was 2,970 million between July and September, while revenues totaled 14.893 million dollars over, 11.9% more than in the same period of 2012.
technological got 63% of their income, 9,930 million, thanks to advertising on their websites, since its famous search engine to YouTube , a service of watching videos whose consumption is changing .
“Almost 40% of YouTube traffic comes from mobile receives compared to 6% two years ago,” said co-founder, Larry Page in a conference call.
Division Motorola Mobile , a company absorbed by Google in 2012, contributed 7.6% of revenues but remained a drag on the company.
While operating profits Google (not Motorola) grew 34%, the Motorola Mobile fell 21%.
Google still paying the purchase of the company for which depreciation had to pay $ 281 million last quarter.
Page was pleased with the accounts presented and highlighted already there are over 1,000 million Android devices activated around the world , an amount that is increasing at a rate of 1.5 million a day .
Android operating system is the global benchmark for smartphones.
56% of the revenue from Google (without Motorola ) between July and September came from business conducted outside the U.S., one percentage point more than in the previous quarter.
Page
expressed optimistically about the future of Motorola in August launched its phone Moto X with which, according to the CEO of Google, is check the “superfast” operating the voice recognition system , a technology that have made “tremendous progress”.
One of the priority objectives of Google is to unify the user experience across the various devices they use, something that currently is not sufficiently integrated, he admitted Page.
The company, like the rest of the industry, faces the dilemma of how to get the maximum return on their products now that phones are replacing computers as internet gateway.
fact that mobile screens are smaller hampers advertising, which not only has less room, it is also more intrusive than a desktop monitor.
Google had to lower the prices of their commercial spaces and analysts are concerned that fall, expressed as the average cost per click that is made on an ad. In the past quarter the cost per click fell 8%.
Between July and SeptemberGoogle c ontinued making hiring . Its total number of employees increased to 46,000.
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