MADRID, 23 (Portaltic / EP)
The first edition of the awards TAB Innovation has chosen the best ideas and applications for tablets Spain and Latin America. The winners are divided into ten categories, games, productivity, publishing, entertainment, health, consumer, sports, corporate and social responsibility, children’s and educational, travel and tourism, as well as a Special Award Ideas Citroën Creative Technologie.
The winners were announced on Tuesday night in Madrid. The best idea related to the car was to APPDelantar, an application that aims to help drivers when overtaking on highways. As a reward, its creator, Carlos Zamorano, interns will receive a grant of 12 months duration in Citroën Spain, within the Department of Internet and social networks.
On the other hand, by Citroën Creative Technologie prize for the best idea is not related to the car has been for Wardrobe, an application of virtual closet and fashion. The creators, Laura Bermejo, Naomi Alvarez and Veronica Diaz, enjoy a seven day stay in Silicon Valley, in partnership with the California Spain Chamber of Commerce. This trip will include interviews with prospective concerted investment companies and visits to technology companies like Facebook or Google, among others.
addition, the remaining categories were presented 180 applications Spain, Latin America and some European countries. Among the winners can find ideas as varied as ArchitectPlancube an ‘app’ to work with drawings, XtremeWheels a trial bike game or Contigo, software that deals with the different stages of breast cancer through the experience of 16 women that have already passed.
world of sports, shopping and cuisine have also had their place among the winners, with an application to sports betting, Betfair, Tiendeo software, to find deals and coupons from nearby stores or The Fork, to find and book restaurants nearby from more than 6000 stores throughout Spain.
Also, some brands have successfully participated in the contest, as is the case with your application BBVA publications, BBVA InnovationEdge; A3conecta A3Media with a Social TV to access exclusive video programs and Antena 3, the Grupo Santillana, with educational content for children in their ‘app’ Desk, and La Caixa with application to the world of illusion.
# INFORMETAB ON THE USE OF TABLETS IN SPAIN
In the context of innovation TAB Awards has presented the first # informeTAB International University of La Rioja, made by Redbility, which analyzes the behavior of users with tablets applications in Spain.
According to this study, users buy the tablets at home for convenience and are used most often at night in bed (64 percent) to communicate by mail (95 percent) and through social networks (93 percent).
The study also revealed that women are more likely to buy a tablet as a gift. On the other hand, 56 percent of tablet users surveyed use them to shop online.
Related links:
– InformeTAB http://www.tabinnovation.com/informetab/
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