The Spanish cut costs in all but technology - Expansión.com

Spanish Consumers have back 20 years in time, but without releasing the iPhone. This could be, roughly, the main conclusion of last Cetelem Observatory, which was presented yesterday and reflects the mutation who have been buying habits for the sake of the crisis.

“The Spanish average consumer consumes itself, but only what you need and the price you can. Consumption is essentially practical and very rational, of necessity, not for pleasure, which translates into buying habits and symptoms diagnosed two decades ago, “the report portrays. That is, “the price influences most of all”. In fact, the cost is the first reason to buy for the 53% of respondents.

course, the only sector that registered a rising trend and increased purchase outlook for 2014 is the technology and telecommunications. “Consumers invest in technology to optimize their shopping via the Internet, for several reasons:” Searches of offers, compare product variety, convenience and speed “, among others. Not surprisingly, the percentage of people browsing the Internet as an information of your purchasing process has now reached 90%.

Smartphones
In this section “the most popular products were the smartphones (23%),” says the study Cetelem (bank consumer credit expert belonging to the Group BNP Paribas). Meanwhile, 17% bought iPad type tablet computers.

Notably

any responses to this survey may be multiple, ie, the same consumer chooses several non-exclusive options.

This is because “the good deals, comfort and access to information” they provide, according to Carlos Gomez, director of business development of the bank. “The Spanish prioritize spending on computer technology and products,” he added. In fact, 66% of consumers invested in any of these products over the last year.

spending brown end appliances (video and audio) accumulated a fall of 44% from 2009-2013. The collapse in the white end (cooking and washing) was even higher (-47%).

In the field of health, 73% of Spanish acquired dental services, while 38% were not deprived of beauty treatments and 33% spent on ophthalmology. The rest, almost a wasteland: cosmetic surgery and accounted audifonía both, 2% of the Spanish elections.

third largest consumer focus was the sport, in which it invested 54% of respondents. Most of them, in textiles (63%), well above the second focus of spending, bicycles (34%).

full housing crisis, which continues its free fall, spending on furniture still losing weight with consumers. For example, the average expenditure in the most demanded, accessories and decoration, accumulated a fall of 51% since 2009, and the amount allocated to buy bedroom furniture has fallen by 45% over the same period.

Internet

The reality is that within the narrowness of household consumption, internet has become an ally in search of bargains. But what are the products or services that are acquired Spanish in the World Wide Web in 2014? 49% of those surveyed said that tourism, while 46% opt for fashion, thanks to the discount policy of the websites of the distribution companies.

Spanish 38% of the online buy appliances or technology, “the only sector that is growing at double-digit pace,” according to Carlos Gomez. The 31% foresee opt also for telecommunications.

How do they do? The 71%, via Google, 68%, straight from the pages of the shops, and 39% in price comparator sites.

conclusion, according Cetelem, is that the Spanish, since they can not improve their quality of life, strive to maintain it. How? Buying fewer and cheaper, but still modernize. As in the ’90s, but with iPhone.