Wii U, the 'negative impact' of Nintendo - The Mundo.es

Due to the “negative impact” of its new Wii U, despite the efforts that has not taken off, Nintendo recorded during the first half of the Japanese fiscal year, from April to September, net profit 600 million yen (4.4 million euros) .

However, this slight profitability allowed the video game giant return to the path of profits after net loss of 27.996 million yen (207 million euros) recorded in the same period of 2012.

“ Wii U (which was released in late 2012) still results in a negative impact on the benefits from Nintendo , mainly due to the price cut in the U.S. and Europe,” explained Kyoto company (central Japan) in a statement.

Despite the recent price cut has boosted sales from April to September company has sold just 460,000 units Wii U , less even than its predecessor Wii, which sold 470,000 units and now totals more than 100 million worldwide.

addition, Nintendo attributed in part to increased spending on advertising campaigns console operating loss of 23.278 million yen (172.4 million euros) recorded in the first six months of the fiscal year.

Results discrete when taking into account that the creator of myths as ‘Super Mario Bros’ or ‘Zelda’ has benefited in this period of strong and continued depreciation of the yen , a factor input has allowed 18,300 billion yen (135 million euros) more than in the same period of 2012.

However, falling yen or saved the video game company to reduce its sales revenue by 2.2% yoy in April-September up to 196,582,000 yen (1.456 billion euros).

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Nintendo President Satoru Iwata , admitted after presenting the results that his new bet for the moment is not selling what they expected, but is convinced that he can “change the situation” of face the Christmas season with new accessories and games.

Nintendo The aim is still to sell a total of 9 million Wii U during this fiscal year, which ends on March 31, 2014, although so far placed only 3.91 million at Christmas and have a great obstacle, the expected launch of PlayStation 4 and Xbox One

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While on the other side of the coin, the Japanese company continues to dominate the market for the Nintendo 3DS handheld, a product which recently joined him 2DS version, cheaper, no screens or three-dimensional folding .

In the first six months of the fiscal year, managed to sell 3.89 million consoles portable, which already has nearly 35 million, thanks to the efforts of titles like “Animal Crossing: New Leaf” that have sold since June 2.49 million cartridges.

Still, Nintendo maintained its optimism for the fiscal year, leaving intact its profit forecast for 2013, year in which it expects to earn 55,000 billion yen (407 million euros), almost seven times more than in 2012 .

also expects to achieve an operating profit of 100,000 million yen (740.7 million euros) and increase its sales by 44.8% year on year to 920,000 million yen (6.815 million euros).

Again, Nintendo entrust their fate to chubby plumber Mario, who released soon adventure ‘Super Mario 3D World’ , as a spur to revolutionize the sales of Wii U, waiting for users opt for their beloved characters of the unstoppable advent of Sony and Microsoft.