A report from Gartner revealed that Apple put your phone 74,000,000 832,000 high-end, while Samsung shipped 73 million units of its 32,000 cell insignia.
Samsung lost in favor of Apple, the market leader of smartphones in the last quarter of 2014, after the Californian firm moved one and half million more iPhones, Galaxys that he could put his South Korean rival.
A report from Gartner revealed that Apple put your phone 74,000,000 832,000 high-end, while Samsung shipped 73 million units of its 32,000 cell insignia.
The advance of Apple was due to the unexpected success of the iPhone 6, which achieved a demand orders for 10 million units in its first three days of going on sale in late September.
Although Samsung remained the first World phone salesman all ranges throughout 2014, this is the first time that Apple snatches the leadership of a quarter in the smartphone segment.
Sales of Samsung have been pressured by a strengthening of Apple in the quality of their iPhone and also for enhanced features teams from other brands.
“Samsung continues to struggle to control their share in the segment of smart phone keeps falling 10 almost percentage points. This downward trend shows that the share of smartphone users premium profitable Samsung is under significant pressure. Only with a strong ecosystem of applications, Samsung achieved market loyalty, “said Gartner analyst Anshul Gupta.
Sales of smartphones Apple soared nearly 49% in the fourth quarter. In contrast, sales of Samsung fell nearly 12 percent.
Samsung accounts for a fifth of global sales of phones of all ranges placed, with 546,000 units shipped 392 million market in the world last year .
During 2014, the industry shipped 878 million 968,000 trillion cell ranges all around the world.
The consultant specializing in issues of information technology reported that 2014 28.4% more smartphones were sold in 2013. about 1,200 million of these teams a market largely dominated by Samsung, but whom Apple, Huawei and Lenovo tightened step, and more distantly LG and Sony
Gartner estimated that throughout 2014, Samsung shipped 307 million smartphones 597,000 users and then got a market share of 24.7 percent.
Although it shipped more smartphones, Samsung gave venture, the 30.9% achieved in 2013, this 24.7% in 2014, due to the thrust that have been giving the sector new brands such as Huawei and Lenovo, which recently took control of Motorola.
Meanwhile, Apple put on the shelves 426,000 191 million iPhones and 15.4% global market pocketed, one tenth less compared to 2013, although in that year 786,000 sold 150 million iPhone devices.
LG Electronics, Huawei and Lenovo, meanwhile, pocketed between 4.8 and 5% of the global smartphone market in 2014.
Lenovo, alone, is the brand that major advances reported in the year and further strengthened as taught in emerging markets, notably Brazil, Russia, India and Mexico.
“In the fourth quarter of 2014, Lenovo, which also includes sales of Motorola, moved into the number three position in the global smartphone market, reaching a market share of 6.6% and a growth of 47.6%, “Gartner wrote in his report.
nicolas.lucas@eleconomista. mx
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