The cessation of sales to the “Explorer” edition of Google Glass, almost two years of existence, came into effect today, January 19. The decision coincides with the separation of glasses of secret laboratory Google X, which were invented.
Now the Glass operate in the division led by seasoned executive marketing Ivy Ross, whose previous experience includes passing through fashion-focused companies like Gap and Calvin Klein . Ross will report to Tony Fadell, who played an instrumental role in the design of the Apple iPod and now heads the manufacturer of smart devices Nest Labs, which Google acquired last year for $ s3.200 million.
Google will continue to sell a version of the glasses to companies that use the device found in offices, shops and factories. The company based in Mountain View, California, still plans to return with a new model of consumer Glass, but gave no date for launch .
For when the glasses return to the market will face more competition from other smart devices, including a line of watches that Apple plans to release in a few months.
Google equated Glass Explorer version of a child learning to walk .
“Well, we still have some work to do, but we are now ready to get big boy shoes and learn to run,” Google said.
The Glass are like a pair of glasses, only the Explorer version contains no glass. Instead, the device has a small screen attached above the right eye so that the user can check your email, tweets or get directions without a Phone .
Google began distributing device programmers US $ 1,500 and about 10,000 people at random in 2013 with the hope that the test group offered new ideas for the use of Glass and increase the enthusiasm for a way to stay connected to the Internet without using your hands.
Although they generated a lot of intrigue and publicity, Glass failed to gain global acceptance. Part of the aversion was derived from the design did one look rather strange avant-garde . The glasses also disappointed many by its potential to intrude on the privacy of another s, to take pictures and videos without noticing.
“It’s the perfect tool Stalker “said John Simpson, project director of Consumer Watchdog privacy, a group that has been among the strongest critics of Google. “It is difficult to see how they will resolve that.”
Nearly half of consumers have privacy concerns with Glass, according to data compiled by Forrester Research.
The price also limited the demand for glasses when Google began selling the device to the public in May.
“Google needs to build an image to the consumer for the product and deal with privacy issues if it wants entering the mass market, “said JP Gownder, an analyst at Forrester.
Google not disclose how much it sold the Explorer version of the Glass units.
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