Microsoft Corp offer its upcoming Windows 10 operating system as a free upgrade for users of the latest versions of Windows and Windows Phone .
With this initiative, the world’s largest software company looking to hold on to consumers in the new mobile era, which has largely ignored in recent times.
The announcement of Terry Myerson, who heads the group of Microsoft operating systems, means a major change for the company, which has always charged for the new versions of Windows, one of their main sources of income.
Windows 10, which is set to hit stores this fall, will be a vailable for one year as a free upgrade for users of Windows 7, Windows 8.1 and Windows Phone 8.1, Myerson said.
The change shows that Microsoft is moving to a subscription model frequently updated for your operating system flag, rather than larger payment updates every few years.
It is also a recognition that in the last decade Windows, present in only 15 percent of computing devices, including phones and tablets, has become quite irrelevant to many consumers.
By offering free software, Microsoft hopes to attract more than one billion users of personal computers using the Windows operating system on other devices.
The new approach, called “Windows as a service” by Myerson, is similar to Apple Inc and Google Inc, which regularly update their software free for customers scheme.
At an event to present s ome of the new features of Windows 10, Microsoft also unveiled its search function Cortana voice activated for the desktop, available until
currently only for mobile devices.
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