Monday, January 19, 2015

Google will stop selling the Glass – El Diario de Yucatán

         


     

SAN FRANCISCO (AP) .- Google will stop selling their lenses connected to the internet to develop a more refined and accessible version that is less likely to be seen as strange.

The postponement of sales the Explorer Edition of Google Glass, almost two years of existence, will take effect Monday. The decision announced last week coincides with the separation of glasses of secret laboratory Google X, which were invented.

Now the Glass evolve in the division led by the marketer Ivy Ross, whose previous experience includes work with fashion-focused companies such as Gap and Calvin Klein. Ross will report to Tony Fadell, who played a key role in the design of the Apple iPod and now heads the manufacturer of smart devices Nest Labs, which Google acquired 3,200 million.

Google will continue selling a version of the glasses to companies that have found use in offices, shops and factories. The company plans to return to a pattern of Glass for the consumer, but has not talked about a release date.

Competition

For when the glasses back into the market will face more competition other smart devices, including clocks that Apple plans to release in spring. Google equated Explorer version to a child learning to walk. “Well, we still have some work to do, but we are now ready to get big boy shoes and learn to run”. The Glass look like a pair of regular glasses, only in the Explorer version have no glass; instead have a small screen attached above the right eye for the user to check your emails and messages on Twitter and get directions.

Google began distributing device $ 1,500 computer programmers and 10,000 people at random in 2013 with the hope that the test group offered new ideas for the use of Glass and increase enthusiasm for a way to stay connected to the Internet without using your hands.

Although mystery and generated much publicity, Glass failed to gain global acceptance. Part of rejection was derived from the design did one look rather strange avant-garde. The glasses also disappointed many by its potential to violate the privacy of others, being able to take pictures and videos without noticing. “It’s the perfect tool Stalker” says John Simpson, project director of Consumer Watchdog privacy, a group that has been among the strongest critics of Google. “It is difficult to see how they will resolve that.”

The price also limited the application of the device when Google began selling to the general public last May. “Google needs to build an image to the consumer for the product and deal with privacy issues if it wants to enter the mass market,” notes JP Gownder, an analyst at Forrester. Google has not disclosed how much it sold the Explorer version of the Glass units

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