Tuesday, January 13, 2015

Through the “Like” it on Facebook clickean you can … – LaCapital.com.ar

An automatic test developed by researchers at the University of Cambridge concluded that the computer system can meet a person even more than your friends and family. Try the test.

A study was conducted with thousands of users of the social network Facebook concluded that analyzing the “like” a machine can know the personality of a better subject than their family and friends. The study’s authors believe that this will help the relationship between machines and humans but warn of the dangers this can bring to the depths of the human being, his way of being, thinking or feeling. To find your profile click here.

Researchers Psychometrics Centre at the University of Cambridge (UK) and the Department of Computer Science at the University of Stanford (USA) achieved almost 90,000 users Facebook undertake a personality test 100 questions. They also had access to their “likes” on the social network. Started from the idea that the behavior in networks gives reliable clues about how a person is. Then they created a program that, like a digital psychologist, could detect the main psychological traits with a few dozen I like.

Actually, they wanted to know if machines could better judge of human that humans themselves. To do this, they managed also to coworkers, friends and family draw a psychological profile of Facebook users surveyed, using a standard questionnaire in psychology.

With only 10 I like, the program was able to determine personality with greater certainty that the judgments made by a work colleague. The machine also refines his assessment as it has more of what you do on Facebook. With only 70 I like, you know more than one that his roommate and 150, more than a mother. Only two of every participant rivaled the machine. But, if available 300 I like or more, the computer had no rival. Given that the average of a user like me is 227, in most cases judged computers better than humans.

“Computers can beat us in our best game,” says researcher at Stanford University and co-author of the study, Michal Kosinski. “Predicting the psychological traits of others is a basic social skill, crucial to the success and, in the past, for survival, perfected over millions of years of evolution. And now, a relatively simple computer model based on a large database data easily surpasses us, “he adds.

Looking validate their first results, the researchers obtained a subsample of more than 14,000 Facebook users They were valued not for a relative if not at least two. But even with a double psychological profile, the machine again exceeded humans. A fruit of his labor is a page where anyone can share their I like and let the machine so psicoanalice.

Researchers believe very near a stage where there are automated, accurate systems and affordable to determine the personality, which could improve decision-making, from whom to hire, what politician who vote or even love. However, they also recognize the risk of letting the machines play at being psychologists or businesses and governments begin to use them as such

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